Transforming Companies and Teams with Consumer Psychology and Behaviour Design - Blog

From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.

The Art of Finding Themes in Data

The Art of Finding Themes in Data

The Art of Finding Themes in DataGary van Broekhoven

Drowning in qualitative data? Learn how coding and themes can help you spot patterns and turn messy research into rich, actionable insights.

Consumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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